Being involved in any branding process is exciting, even more so when it’s an upstart business. That was certainly the case this month as I worked on logo design for CG Crane Service out of Auburn, WA.
Starting with a sketch and some direction from the client, I first converted the design to vector. With a need for more displayed information and potential usage issues, I began designing additional logo options. The process went smooth and it didn’t take long to agree on a design that both retained the original direction and included additional information in a clean and visually appealing medallion logo.